Effective date: 28 September 2026. Published by My Eczema Health Limited.

These terms cover your use of the myEczema app, the community features inside it, and this website. They sit alongside our Privacy Policy, which explains what happens to your information.

1. Who we are

myEczema is run by My Eczema Health Limited ("we", "us"). Company number: 17117328 (registered in England and Wales). Registered office: 112 Trent Gardens, London, England, N14 4QN. You can reach us at hello@myeczemaapp.com.

2. Who can use myEczema

You need to be 16 or over. myEczema is available in the UK. The app asks whether you're 16 or over when you first open it. Please answer honestly: if we find out someone under 16 is using myEczema, we'll delete their community account and the data we hold about them.

3. What myEczema is, and what it isn't

myEczema is a personal diary for eczema. You record your symptoms, treatments, triggers and photos, and the app helps you keep them organised and take them to appointments.

myEczema is not a medical device and doesn't give medical advice. It doesn't diagnose, treat or predict any condition, and it doesn't recommend treatments. In particular:

Pattern Review counts how often something you logged appeared on the same days as a higher flare score. A count isn't a cause. Two things appearing together doesn't mean one led to the other.
Period prediction estimates when your next period starts from the dates you've logged. It isn't a contraceptive or fertility tool.
Community ratings and reviews are other people's personal experiences. They aren't medical advice and may not apply to you.

Always talk to your GP, pharmacist or dermatologist before starting, stopping or changing a treatment. If your skin is suddenly much worse, infected, or you feel unwell, get medical help: call 111 (Northern Ireland: your GP out-of-hours service), or 999 in an emergency. See also our medical disclaimer.

4. myEczema is free

The app is free to download and use. There's nothing to buy inside it and no subscription.

5. AI Pattern Review (optional)

AI Pattern Review is an optional feature that may be offered in the app. It's off by default and only runs if you choose to switch it on. It uses Google's Gemini to phrase the counts already shown on your Pattern Review screen, choosing from a fixed set of approved sentences. It doesn't diagnose, predict or recommend anything, and the same limits in section 3 apply to it. You can switch it off at any time. What it sends, and to whom, is set out under AI Pattern Review in our Privacy Policy.

6. Your diary and your backups

Your diary is stored on your phone, not with us, and it isn't included in iCloud or Android device backups. If you lose your phone or delete the app, we can't get your diary back. Use Settings > Data & Privacy > Backup Data to keep your own copy, and keep the passphrase somewhere safe: we can't open a backup without it.

Diary entries are deleted automatically once they're more than 365 days old.

7. The community

You can read the community without an account. To rate or review a treatment, you need to sign in and agree to our community rules first. When you post, please:

write about your own experience, honestly;
not post anything false, misleading, abusive, hateful or sexual;
not post anyone else's personal information, including your own contact details;
not advertise, promote products you're connected to, or post on behalf of a company;
not give other people medical advice, such as telling them what to take or how much.

Reviews of prescription-only medicines aren't shown publicly. You can report any review from inside the app, and you can block someone so you no longer see their reviews. We review reports and can remove anything that breaks these rules.

We have zero tolerance for objectionable content and abusive users. Some posts are held for a moderator to check before they appear, and we review reported posts within 24 hours. We can suspend or permanently remove anyone who breaks these rules, which stops that account from posting or rating again, and we can hide everything that account has posted. If we remove an account for breaking these rules, we keep a coded record of its email address so it can't be used to join again, even if the account is deleted.

8. What you post

You keep ownership of what you write. By posting a rating or review, you give us permission to show it in the app and on eczemarank.co.uk, free of charge, for as long as it's published. If you delete your account, we remove everything that links your ratings and reviews to you. They stay in the community, shown as from a "Former member", and we don't edit what you wrote. If you'd rather they were removed completely, email us before you delete your account. You can ask us to remove any of your posts at hello@myeczemaapp.com.

9. Your account

You sign in with a code we email you, so keep access to your email secure. You can delete your account at any time in Settings > Data & Privacy > Delete my account, or by emailing hello@myeczemaapp.com from the address you sign in with. That also deletes everything the app keeps on your phone, so make a backup first if you want one. If you don't sign in for 24 months, we delete your community account automatically. That doesn't touch anything on your phone.

10. Changes to myEczema

We're a small team and we'll keep improving the app, which means features may change. If we ever stop running myEczema or the community, we'll give you as much notice as we can. Your diary stays on your phone either way.

11. Our responsibility to you

We'll provide myEczema with reasonable care and skill. Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law doesn't allow us to limit, and nothing here affects your legal rights as a consumer.

We aren't responsible for losses we couldn't reasonably have foreseen, for decisions you make about your health or treatment based on what you see in the app or the community, or for losses caused by things outside our reasonable control. myEczema is for personal use, so we aren't responsible for any business losses.

12. Changes to these terms

If we change these terms, we'll update this page and the effective date at the top. If the change is significant, we'll tell you before it takes effect.

13. The law that applies

These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland, you can also bring a claim in your local courts.

14. Contact

Email hello@myeczemaapp.com, or see our support page.

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